AI-Powered Feeds, Better ROAS

There are several feed management and optimization tools available, such as Google Merchant Center, Feedance that offer automation and analytics to enhance your product feeds.

Filter options can be applied according to a certain parameter. To give some examples;

• A feed channel can be created by filtering all products with "white" in the product name separately.
• By filtering within the category parameter, a feed can be generated only for a product in a single category.
• A separate feed can be created for products above or below a certain price
• It can be created as a separate feed by selecting products with certain IDs.

In sectors whose sales increase or decrease depending on the weather, such as the tourism sector, the weather is used a lot in feeds. The food order sector, which has an increasing number of orders according to precipitation, also uses the supermarket order sector intensively.

Feed optimization refers to the process of enhancing product data feeds to ensure they meet the requirements of various marketing and sales channels, improving product visibility, accuracy, and performance across online platforms.

It enhances product discoverability, improves conversion rates, and ensures accurate, compelling product listings across all sales and marketing channels, ultimately boosting sales and customer satisfaction.

Regularly. It's best to review and optimize your feed at least once a month or whenever you add new products, change existing product information, or when the requirements of the platforms you're using change.

Yes, by ensuring your product listings are detailed, accurate, and keyword-optimized, you can improve the SEO of your eCommerce site and the visibility of your products on search engines.

Key elements include accurate product titles, detailed descriptions, high-quality images, relevant keywords, up-to-date pricing and availability, and correct categorization.

Optimized feeds can significantly improve the performance of advertising campaigns by ensuring that the product information is accurate, appealing, and targeted to the right audience, leading to higher click-through and conversion rates.