Γενικές Πληροφορίες για το RTB House
RTB House is an advertising technology company that specializes in providing personalized retargeting solutions. It was launched in 2012, making it a relatively new player in the industry. The company originated in Poland and has since grown to become a global company with offices in over 30 countries.
RTB House's platform utilizes artificial intelligence (AI) and machine learning technologies to deliver personalized ads to individual users. By analyzing various data points such as browsing history, purchase behavior, and demographics, the platform is able to determine the most relevant and engaging ads for each user. This highly targeted approach helps advertisers increase their conversion rates and maximize the return on their ad spend.
One key feature of RTB House's platform is its ability to deliver real-time bidding (RTB) for ad inventory. RTB allows advertisers to bid for ad placements on a per-impression basis, ensuring that they only pay for impressions that are likely to reach their target audience. This enables advertisers to optimize their ad campaigns and allocate their budgets more efficiently.
Another notable aspect of RTB House's platform is its focus on dynamic retargeting. This means that the ads displayed to users are constantly updated based on their recent behavior and interactions with the brand's website. This personalized approach helps to not only maintain user engagement but also increases the likelihood of conversions as users are reminded of products or services they have shown interest in.
RTB House has worked with numerous clients across various industries, including e-commerce, travel, finance, and more. The company's platform is designed to be user-friendly and customizable, allowing advertisers to create and manage their campaigns easily.
In summary, RTB House is an ad tech company that provides personalized retargeting solutions through its AI-powered platform. It was launched in 2012 and is originally from Poland. The company's platform leverages real-time bidding and dynamic retargeting to deliver highly relevant ads to individual users. With its focus on personalization and optimization, RTB House aims to help advertisers maximize their ad performance and ROI.
