Frequenlty Asked Questions

There are several feed management and optimization tools available, such as Google Merchant Center, Feedance that offer automation and analytics to enhance your product feeds.

Filter options can be applied according to a certain parameter. To give some examples;

• A feed channel can be created by filtering all products with "white" in the product name separately.
• By filtering within the category parameter, a feed can be generated only for a product in a single category.
• A separate feed can be created for products above or below a certain price
• It can be created as a separate feed by selecting products with certain IDs.

In sectors whose sales increase or decrease depending on the weather, such as the tourism sector, the weather is used a lot in feeds. The food order sector, which has an increasing number of orders according to precipitation, also uses the supermarket order sector intensively.

Feed optimization refers to the process of enhancing product data feeds to ensure they meet the requirements of various marketing and sales channels, improving product visibility, accuracy, and performance across online platforms.

It enhances product discoverability, improves conversion rates, and ensures accurate, compelling product listings across all sales and marketing channels, ultimately boosting sales and customer satisfaction.

Regularly. It's best to review and optimize your feed at least once a month or whenever you add new products, change existing product information, or when the requirements of the platforms you're using change.

Yes, by ensuring your product listings are detailed, accurate, and keyword-optimized, you can improve the SEO of your eCommerce site and the visibility of your products on search engines.

Key elements include accurate product titles, detailed descriptions, high-quality images, relevant keywords, up-to-date pricing and availability, and correct categorization.

Optimized feeds can significantly improve the performance of advertising campaigns by ensuring that the product information is accurate, appealing, and targeted to the right audience, leading to higher click-through and conversion rates.

Use a feed management tool that allows you to customize and adapt your product feed to meet the unique requirements of each channel without altering your original product data.

Feed management involves the process of organizing and distributing product data feeds to various channels, while feed optimization focuses on improving the quality of those feeds for better performance.

Yes, optimizing product feeds for international markets involves translating and localizing content, adjusting prices to local currencies, and complying with the specific requirements of each target market.

By providing accurate, detailed, and relevant product information, optimized feeds help customers make informed decisions, reducing confusion and potential dissatisfaction.

Optimizing your feed can lead to higher-quality listings, which attract more qualified traffic and lead to higher conversion rates, thus improving your ROAS.

Track metrics such as click-through rates, conversion rates, product visibility on channels, and overall sales before and after optimization efforts to gauge success.

While possible for very small inventories, manual optimization is time-consuming and prone to errors. Automation tools are recommended for efficiency and accuracy.

For stores with online listings, it enhances online presence, drives traffic to physical locations, and provides detailed product information to customers researching online before purchasing in-store.

Optimized feeds ensure that product listings are mobile-friendly, catering to the growing number of users shopping on mobile devices by providing clear, concise, and fast-loading content.

Stay informed about advancements in AI and machine learning for predictive analytics, personalization, and automation in feed optimization to remain competitive. Follow Feedance for AI solutions.

By aligning products with weather conditions, feeds become more relevant to customers’ immediate needs. This increases engagement, drives higher conversions, and enhances the overall shopping experience.

Many feed optimization options such as filtering, sorting, merging, changing content according to a certain parameter can be made

Yes, Weather Data Enrichment enables businesses to create location-based feeds. For instance, it can promote raincoats in regions experiencing rain or feature ice cream and cold drinks in areas with high temperatures.

Feed Protection does not provide real-time monitoring. Instead, it simply logs feed problems and alerts you only when notable errors arise. You can refer to these logs to monitor previous feed issues and replace them.

Absolutely. Feed enrichment allows you to include more detailed product attributes and categorization information, making it easier for platforms to accurately list your products in the most relevant categories. Precise categorization is essential for visibility and discoverability on many online marketplaces and comparison shopping engines. By providing detailed, enriched data about each product, you can ensure that your items are correctly classified, making them more likely to be found by potential customers searching in specific categories. This targeted visibility can significantly enhance the performance of your listings.

Feed enrichment refers to the process of adding more detailed and relevant information to your product feeds beyond the basic requirements. This could include extended product descriptions, additional images, more specific product attributes (like size, color, material), and custom labels for better segmentation. The goal is to make your product listings more informative and attractive to potential buyers, thereby improving visibility, click-through rates, and conversion rates on various platforms. By enriching your feed, you can differentiate your products from competitors, offer a better user experience, and ultimately drive more sales.

Feed enrichment plays a crucial role in the competitive eCommerce landscape by enhancing product visibility and appeal. In today's online shopping environment, consumers expect detailed and accurate product information to make informed purchasing decisions. A well-enriched feed meets these expectations, providing comprehensive product details that help your listings stand out. This not only aids in better search engine optimization (SEO) but also improves the performance of your products on marketplaces and advertising platforms. Additionally, enriched feeds can lead to lower return rates by ensuring customers know exactly what they are buying.

To ensure your feed enrichment efforts are effective, regularly review and analyze the performance of your product listings across different channels. Utilize analytics tools to track metrics such as click-through rates, conversion rates, and return rates. A/B testing different elements of your product feeds, such as titles, descriptions, and images, can also provide insights into what resonates best with your target audience. Gathering customer feedback directly can offer valuable perspectives on the effectiveness of your enrichment efforts. Continuously monitoring trends and adapting your strategy based on performance data and customer insights will help you refine your feed enrichment approach for optimal results.

Balancing detailed product information without overwhelming customers requires thoughtful organization and presentation of your product data. Use clear, concise language and prioritize the most important information at the beginning of your product descriptions. Employing a structured format, with bullet points for key features and specifications, can help customers quickly grasp the essential details. Including an expandable section or tabs for more in-depth information allows interested customers to explore further without cluttering the initial view. Visual elements, such as images and videos, can convey a lot of information in a more digestible format. Listening to customer feedback and monitoring engagement metrics can also guide you in refining the amount and presentation of information in your product feeds.

Text manipulation rules ensure your product data is clean, consistent, and visually appealing. They allow you to capitalize text, add prefixes or suffixes, trim lengthy titles, and more. This not only improves readability but also helps meet platform-specific formatting requirements.

Yes, Feedance allows you to create platform-specific feed rules. For instance, you can optimize product titles for Google Shopping while formatting descriptions differently for social media ads. This ensures that each platform gets a feed tailored to its unique requirements, maximizing your product’s performance everywhere.

Yes, with Feedance, you can create dynamic filters that adjust automatically based on changes in your data. For example, items that go out of stock can be excluded, or promotional tags can be added based on updated supplementary feeds, ensuring your feed stays current and accurate.

Product filtering ensures your feed is clean, relevant, and aligned with your business goals. By removing low-value or irrelevant products, you can reduce clutter, improve ad performance, and focus your budget on items that are more likely to convert.

Feedance supports a wide range of platforms, including Google Shopping, Meta Ads, TikTok, Amazon, regional comparison sites like Akakçe and Cimri, and industry-specific platforms. With over 200 integrations, it enables businesses to reach global and niche audiences effectively. Click here to see full list

Yes, Feedance allows you to export to multiple platforms at once. After setting up your feed and ensuring it’s optimized, you can distribute it to all your selected channels in just a few clicks, saving time and effort.

Feed Channel Exports saves time by automating complex adjustments, improves feed quality for better visibility and engagement, and allows you to expand to new platforms and markets effortlessly. It’s a powerful tool to increase reach and drive sales without the hassle of manual feed management.

GA4 enrichment allows you to apply rules like prioritizing products based on revenue, limiting the number of items in a feed to the top-performing products, or tagging products with custom labels for targeted campaigns. These rules help streamline your feeds and make them more effective across different platforms.

By incorporating GA4 insights, you can reorder products based on performance, such as top sellers or most-viewed items, ensuring they appear prominently in your feeds. It also helps you focus your advertising budget by filtering out underperforming items and targeting products with high potential, leading to increased visibility, engagement, and ROI.

By focusing on high-performing products and eliminating low-converting items, GA4 enrichment ensures your advertising budget is spent more effectively. It aligns your product feed with real-time performance data, increasing the likelihood of customer engagement and conversions.

Yes, you can use GA4 data to tag products based on user behavior, such as frequently viewed or wishlisted items. These tags can then be used to create targeted campaigns or highlight specific products, boosting visibility and sales.

By providing insights into products with limited size options, Broken Size Enrichment helps you identify stock imbalances. This information can guide inventory planning and clearance strategies, making it easier to optimize your stock and reduce waste.

By excluding or deprioritizing broken-size products in your campaigns, you can focus on promoting items that are more likely to convert. This leads to improved click-through rates, reduced wasted ad spend, and higher overall campaign ROI.

Yes, Broken Size Enrichment dynamically updates based on your feed data. If stock levels change and a product moves from "broken size" to fully stocked, the tagging will adjust accordingly, ensuring your feed remains accurate and up-to-date.

Feed Protection identifies rapid decreases or discrepancies in your product count. In cases where the number of products in your feed changes suddenly, the system either disregards the clearly faulty data or sends email notifications to inform you in advance so that you can fix the issue before it starts to affect your campaigns.

If Feed Protection detects an issue, you receive an email alert containing the details of that issue. You can easily make adjustments by reviewing past issues through the logging of all detected errors.

The ideal update frequency depends on how frequently your inventory, pricing, and product details change. If your stock is stable, daily or weekly updates may be sufficient. If you frequently adjust prices or inventory, hourly or real-time updates are recommended to prevent discrepancies in your ads and listings.

If your feed is not updated often enough, you risk displaying outdated stock levels, incorrect prices, or missing products in your ads and marketplace listings. This can lead to disapproved ads, poor customer experience, and lost sales.

Consider the following: If your inventory rarely changes, a weekly or daily update is sufficient. If you have moderate changes, an hourly update is a good balance. If you manage fast-moving stock or run flash sales, a 15- or 30-minute update is better. If pricing or stock fluctuates constantly, a real-time update ensures maximum accuracy.

Feedance is optimized to handle high-frequency updates efficiently. However, real-time updates require API integrations and may demand more system resources. Businesses with large product catalogs should balance update speed with performance needs.

Most platforms, including Google Merchant Center, Meta Ads, and TikTok Ads, support frequent updates. Some platforms recommend updating at least once per day, while others, like Google Shopping, allow updates every hour or in real time. Always check the platform’s guidelines to ensure compliance.

A supplementary feed is an additional product feed that enhances your primary feed by providing missing or enriched data. It does not replace the main feed but adds attributes such as better descriptions, high-quality images, custom labels, or localized pricing. Feedance allows businesses to merge multiple feeds into one, ensuring comprehensive and enriched product data for advertising platforms and marketplaces.

While Google Merchant Center supports supplementary feeds, it has limitations on data structure and processing. Feedance goes beyond by enabling multi-feed merging, product tagging, and direct data enrichment at the source, eliminating the need for manual edits in platforms like Google Merchant Center. It also allows flexible feed synchronization across multiple ad platforms and marketplaces.

A supplementary feed can enhance your primary feed with: Additional product descriptions and specifications. High-resolution images and alternative product visuals. Custom labels for better campaign segmentation. Updated pricing, promotional details, or discount information. Localized inventory data for regional availability

Yes, Feedance allows you to merge multiple feeds from various sources, such as ERP systems, inventory management tools, pricing databases, and external content feeds. The system ensures that all product data is consolidated and optimized before being exported to advertising platforms.

It enables businesses to attach their advertising campaigns to the significant moments when customer demand surges. For a sector such as food delivery, beverage sales, or sports betting, it guarantees that adverts show up when users will be most likely to buy one, improving conversion rates and optimizing ad spend.

Feedance uses automated product tagging, allowing businesses to efficiently categorize and filter products. This enables: Smarter segmentation for different ad campaigns. Dynamic product grouping based on category, stock levels, or sales trends. Better customization of data exports to match platform requirements

Match time enrichment supports leading ad platforms such as Google Ads, Meta Ads, and TikTok Ads. These enriched feeds ensure that time-sensitive campaigns get executed across multiple channels without manual intervention.

Feedance combines live match data with your existing XML product feed. This automatically adjusts ad triggers according to scheduled match times. It will only be during that and only at key moments so your marketing spend will be optimized in this way, making sure as much that you can be visible in high demand to play.

Sure, it is built around sports-related peaks, but the logic applies just as well for other time-sensitive campaigns. Companies that have promotions tied to concerts, live television events, or seasonal sales can harness this feature so ads are displayed at the exact moment when customer interest is at its peak.

Feedance parses your existing category names from the XML feed and automatically links them to the most relevant Google Product Category ID. After mapping is over, it populates your feed with the right ID for compliance with Google’s requirements without having to manually update it.

The mappings are critical because failure to map to correct product categories may cause Google Merchant Center to reject your listings or place them in the wrong category, leading to poor placement and sub-optimal performance. Feedance automatically assigns the best category for each product, avoiding these errors.

Feedance routinely revises product category mappings to remain consistent with the most recent taxonomy updates from Google. When Google changes its category scheme, Feedance updates your feed to match the new categorization model.

Yes, users can manually review and adjust category selections if needed, although Feedance automates the mapping of categories as much as possible. This flexibility allows businesses to get the best of both worlds: total control of feed optimization combined with automation.

Yes, Feedance supports multi-feed merging, allowing businesses to combine data from various sources like ERP systems, inventory management tools, and supplier feeds. This ensures that product feeds are consolidated, enriched, and automatically structured for different ad channels without manual intervention.

Feedance is compatible with Google Merchant Center, Meta Ads, TikTok Ads, Pinterest, Amazon, Trendyol, Shopify, Magento, OpenCart, and other marketplaces. It also integrates with analytics tools like Google Analytics 4 (GA4) and Meta Pixel, making it easy to track performance and optimize campaigns.

Unlike standard feed management tools, Feedance combines feed optimization, enrichment, protection, and creative automation in one platform. It not only structures and validates feeds but also adds real-time marketing insights, such as dynamic match-time advertising and price competitiveness analysis, helping businesses maximize ad performance.

Feedance enhances product feed performance by optimizing titles, descriptions, and category mapping, enriching feeds with match times, weather data, and pricing insights, and protecting against errors like missing attributes and incorrect stock counts. This ensures that your products are always accurately displayed and highly visible across advertising platforms.

Feedance optimizes product feeds by enhancing titles, descriptions, and categories to ensure better visibility in Google Shopping, Meta Ads, and TikTok Ads. It also enriches feeds with match time triggers, weather-based targeting, and dynamic pricing insights, helping e-commerce brands reach the right audience at the right time.

Feedance includes Feed Protection features that detect and correct issues such as missing attributes, incorrect formatting, and unexpected drops in product count. It ensures compliance with platform requirements and automatically filters out faulty data to prevent ad rejections and wasted spend.

Yes, Feedance is designed for scalable feed management, allowing businesses with thousands of SKUs to automate updates, optimize listings, and enrich data without manual effort. It seamlessly integrates with platforms like Google Merchant Center, Amazon, Shopify, and Magento.

Feedance automates product image and video creation to improve ad engagement. It generates branded product images with promotional badges, pricing overlays, and custom backgrounds, as well as dynamic video ads for platforms like Google, Meta, and TikTok Ads, increasing click-through and conversion rates.

Basic product feeds often lack contextual data that can improve targeting and personalization. Feedance enriches feeds with real-time match schedules, weather conditions, and price competitiveness insights, allowing e-commerce brands to align their ads with customer behavior, increase conversions, and reduce ad waste.

Feedance automatically detects and organizes size and color variations, ensuring that all available options are correctly listed in the product feed. This prevents issues like missing sizes, broken variant listings, and incorrect stock representation, which can negatively impact sales and ad performance.

Feedance’s Feed Protection system detects and corrects common issues such as missing attributes, incorrect pricing, and unexpected product count changes. It ensures that product listings comply with Google Merchant Center, Meta Ads, and marketplace requirements, preventing ad disapprovals and lost sales.

The fashion industry relies heavily on high-quality visuals to drive engagement and sales. Feedance’s Creative Suite automates product image generation, dynamic video ads, and AI-powered background enhancements, ensuring that textile brands can create visually compelling ads at scale without manual effort.

Yes, Feedance’s Dynamic Creative Suite generates real-time banners, videos, and catalog ads that automatically update with live match schedules, game milestones, and in-play betting odds. This allows betting brands to deliver contextually relevant ads at key moments.

Feedance integrates with Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and programmatic DSP networks. It ensures that all betting-related product feeds and ad creatives are structured correctly for each platform’s requirements.

Betting companies operate under strict advertising regulations that vary by region. Feedance enables feed customization and localized ad content, ensuring that betting ads comply with platform policies and regional restrictions while maintaining effectiveness.

Yes, Feedance enhances ROAS by automating feed updates, personalizing ad creatives, and optimizing campaign targeting based on real-time betting events. This leads to higher engagement, better conversions, and reduced ad spend waste.

Yes, Feedance’s Dynamic Creative Suite generates real-time banners, videos, and catalog ads featuring live pricing, trending destinations, and seasonal travel promotions. This allows travel brands to deliver highly relevant and personalized ads to potential travelers.

Feedance synchronizes ads with real-time travel trends, adjusting campaigns based on peak booking periods, major events, and seasonal travel demand. It also enables weather-based targeting, allowing travel brands to promote destinations based on current weather conditions.

Yes, Feedance enhances ROAS by automating feed updates, optimizing creative content, and ensuring accurate ad targeting. This leads to higher engagement, better conversion rates, and reduced wasted ad spend, making marketing campaigns more cost-efficient and effective.

Yes, Feedance supports multi-language, multi-currency, and localized feed exports, making it ideal for global businesses managing ads across different regions. It allows dynamic customization based on geography, regulations, and audience segmentation.

By automating feed updates, creative content production, and campaign optimization, Feedance reduces manual workload and ensures that businesses across various industries can scale their advertising efforts efficiently while maintaining high accuracy and relevance.

Yes, Feedance supports custom attributes and data enrichment for different industries. For example, it integrates dynamic pricing for retail, match-time advertising for betting, real-time availability for travel, and product specifications for automotive and electronics.

Feedance optimizes product feeds by enhancing titles, descriptions, category mapping, and dynamic pricing, ensuring ads appear in more relevant searches. It also enables custom label segmentation for smarter bidding strategies, helping digital marketers improve conversion rates and lower acquisition costs.

Yes, Feedance seamlessly integrates with Google Merchant Center, Meta (Facebook & Instagram), TikTok Ads, Amazon, and programmatic advertising platforms. It ensures that product feeds are structured correctly for each platform, reducing ad rejections and improving performance.

By automating feed optimization, enrichment, and export, Feedance eliminates manual data entry and adjustments. This allows digital marketers to focus on strategy, audience segmentation, and scaling campaigns instead of constantly fixing feed-related issues.

Feedance enhances product metadata, categorization, and attributes, ensuring that search engines and filtering tools display more relevant and accurate results. It automates title optimization, structured labeling, and attribute enrichment, improving search accuracy and user experience.

Yes, Feedance optimizes product data feeds for AI-powered recommendation engines by ensuring that product tags, attributes, and relationships are structured correctly. This enables smarter product suggestions, cross-selling opportunities, and personalized recommendations based on user behavior.

Feedance consolidates product feeds from ERPs, supplier catalogs, and internal databases, ensuring that all product data is unified, standardized, and continuously updated. This prevents data inconsistencies across different sales channels and platforms.

Yes, Feedance automates product grouping and variant mapping, ensuring that color, size, and accessory options are correctly displayed as related products. It also supports bundle creation and complementary product recommendations for improved upselling.

Feedance optimizes product feeds for ad platforms by enhancing titles, descriptions, category mapping, and custom labels. It also supports dynamic pricing updates and competitor insights, allowing growth teams to optimize bid strategies and reduce wasted ad spend.

Yes, Feedance supports multi-language, multi-currency, and regional product feed customization, allowing growth teams to expand into new markets effortlessly while maintaining localized product accuracy.

Feedance enriches product data with metadata, attributes, and structured tagging, ensuring recommendation engines deliver more relevant and personalized product suggestions. It also prevents out-of-stock products from appearing in recommendations, improving user experience.

Yes, Feedance optimizes product feeds for Google, Meta, and TikTok Ads, ensuring higher engagement, lower acquisition costs, and increased profitability by prioritizing high-margin and best-selling products.

Yes, Feedance tracks pricing trends, product performance, and demand forecasting, helping executives make data-driven strategic decisions to improve revenue growth.

Feedance enables multi-currency, multi-language, and region-specific pricing adjustments, ensuring localized product feeds that comply with different advertising and tax regulations worldwide.

Feedance provides automated product feed management tailored to different departments. Marketing teams optimize ads for higher ROAS, product teams improve search accuracy and recommendations, growth teams scale customer acquisition, and C-level executives use data-driven insights for pricing and efficiency improvements.

Yes, Feedance is highly flexible and configurable. Each department can leverage specific features such as ROAS tracking for marketing, AI-powered product categorization for product teams, and dynamic pricing optimization for executive decision-making.