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Features

Table of Content

Feedance Features

A 2-minute read: It is time to STOP losing customers because of poor shop and product listings. Whether you are running Google Shopping campaigns, Meta Ads, TikTok Ads, or marketplace listings, the quality of your product feed can directly impact your visibility, ad performance, and conversions.

Feedance is the all-in-one feed management platform with a complete set of tools to optimize, enrich, protect, and boost the product feeds—without PAIN!

Feed Optimization

Product Feed is the backbone of a successful ad campaign. We optimize product feeds to comply with advertising platforms and performance. Feed optimization key features:

  • Google Product Category Mapping – Automatically map the right Google Product Category ID to each product to ensure Google Merchant Center compliance and better ad targeting.
  • Broken Size & Variant Detection – Detect single-size availability issues and incomplete variant listings so you don’t end up with inventory gaps in your ads.
  • Multi-Platform Support – Optimizes feeds for Google, Meta, TikTok, Pinterest, Criteo, and marketplaces such as Amazon & Trendyol.

Feed Enrichment

Feedance adds extra data to the product feeds to enhance target audiences, personalization, and performance. Feature overview of feed enrichment:

  • Match Time Enrichment – Aggregates football and basketball match schedules for feeds to enter advertising when a match is on, for companies such as food delivery, beverages, and sports betting.
  • Weather-Driven Feed Enrichment – Integrates real-time weather data into feeds, enabling advertisers to segment audiences by weather conditions (i.e., promoting raincoats to users when it rains).
  • Price Competitiveness Analysis – Such as checking the price data of competitor goods and dynamically adjusting the pay-per-click (PPC) for advertising.
  • Custom Label Creation – Creates custom labels automatically to segment ads for improved leadership in Google Ads.
  • Local Inventory Enrichment — Establishes store-specific stock availability to enhance visibility within Google Local Inventory Ads (LIA).

Feed Protection

Maintaining an error-free and stable product feed is of utmost importance for running uninterrupted advertising campaigns. Feedance provides policy protection for your product data by detecting and preventing feed slip-ups. Essential on the feed protection:

  • Protect against product count accuracy – This monitor makes sure that product counts are not dropping suddenly or inconsistently (which could lead to disapprovals due to missing product).
  • Error Filtering & Logging – Incorrect or missing product data is automatically ignored, and any detected issues are logged for further investigation.
  • Feed Issue Email Alerts — Sends immediate alerts when issues arise so they can be fixed early on before they negatively affect ads performance.
  • Feed Compliance Validation — Spots missing attributes, formatting errors, and duplicate listings to avoid feed rejection on Google, Meta, and other platforms.
     

Creative Suite

Beyond text and data, visual impact counts, so product feed optimization is more than just data. In fact, Feedance’s Creative Suite enables companies to produce high-quality product images at scale, increasing ad engagement and CTR. Important features in creative suite:

  • Automated Product Image Generation – Automatically generates branded product images with price, discount badges, and call-to-action overlays.
  • Dynamic Video Ads for E-Commerce – Turns static product images into high-converting video ads for Google, Meta, and TikTok Ads.
  • AI-Powered Background Enhancements on the Image – Increases product visibility through background, light, and branding adjustments.
  • Bulk Creative Production – Turn thousands of product creatives in minutes, with retailers scaling campaigns with ease.

Why Choose Feedance?

Automate Feed Management

Feedance streamlines content management by automating product feed updates and eliminating manual data entry, thus helping digital marketing teams work seamlessly.

Improve Ad Performance

Businesses see improved conversion rates, less frequent ad rejections, and superior ad placements with optimized, enriched, and safeguarded product feeds.

Less Feed Mistakes & More Stability

Automatic feed verification, error detection, and protection against product count keep campaigns running without hiccups.

Scale Without Effort

It scales across platforms without the added burden of manually building campaigns for each, which is great for businesses serving large product catalogs.

Gain a Competitive Edge

Whether it be dynamic pricing insights or targeting real-time weather events, Feedance equips advertisers with the tools needed to outpace competitors.

Frequently Asked Questions About Features

  • Can Feedance handle multiple feeds from different sources?

    Yes, Feedance supports multi-feed merging, allowing businesses to combine data from various sources like ERP systems, inventory management tools, and supplier feeds. This ensures that product feeds are consolidated, enriched, and automatically structured for different ad channels without manual intervention.

  • Does Feedance work with all e-commerce platforms and advertising channels?

    Feedance is compatible with Google Merchant Center, Meta Ads, TikTok Ads, Pinterest, Amazon, Trendyol, Shopify, Magento, OpenCart, and other marketplaces. It also integrates with analytics tools like Google Analytics 4 (GA4) and Meta Pixel, making it easy to track performance and optimize campaigns.

  • What makes Feedance different from other feed management tools?

    Unlike standard feed management tools, Feedance combines feed optimization, enrichment, protection, and creative automation in one platform. It not only structures and validates feeds but also adds real-time marketing insights, such as dynamic match-time advertising and price competitiveness analysis, helping businesses maximize ad performance.

  • How does Feedance improve my product feed performance?

    Feedance enhances product feed performance by optimizing titles, descriptions, and category mapping, enriching feeds with match times, weather data, and pricing insights, and protecting against errors like missing attributes and incorrect stock counts. This ensures that your products are always accurately displayed and highly visible across advertising platforms.