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Feed Update Frequency

Table of Content

Choosing the Right Option for Your Business

Depending on the frequency of your feed updates, it can have a huge effect on your advertising performance, inventory accuracy, and campaign efficiency. We offer various update frequency options available, so companies can decide how often to receive updates. This article will clarify all the options for feed update frequency available on the platform, what each option means, and how to choose the right one according to your business workflow.

Why Feed Update Frequency is Significant?

The updates of your product feed decide how fast the product price changes, availability of stock, and alterations of the product get reflected on all the advertising platforms and marketplaces. Choosing the appropriate frequency for updates is beneficial:

  • Avoid advertising products that are out of stock.
  • Maintain your product listings and inventory.
  • Have a business feed that can benefit from several platforms such as Google Merchant Center, Meta Ads, and TikTok Ads.

Weekly Feed Updates

Best for: Companies with a well-developed and stable catalog of products that does not change often. For example, a weekly update means the feed for your product is refreshed once every seven days. This option is ideal for:

  • Low-inventory-turnover retailers.
  • Businesses that don’t generally change product price or product description regularly.
  • Establishments that do not execute time-sensitive promotions.

Weekly is not suitable for business-related updates if your prices or inventory are updated very frequently.

Daily Feed Updates

Best for: Companies with fewer fluctuations in inventory or pricing. Our daily update guarantees your feed refreshes every 24 hours. This is a good balance for:

  • Stores that refresh prices and inventory daily.
  • Businesses with stable but not overly fast-moving inventory.
  • Best practices for daily deal campaigns to avoid obsolete product listings.

A feed with a few changes a day might have the right frequency too.

Hourly Feed Updates

Best for: Online retailers that regularly update prices or stock. The feed is refreshed every hour with an hourly update, which is excellent for:

  • Dynamic pricing model retailers (e.g., travel, fashion, electronics).
  • Companies that hold inventory with volatile stock levels.
  • Businesses that conduct time-critical offers.

If you have enough data, hourly updates are a good compromise between accuracy and real-time full control of stock and price without a large system charge to slow things down.

Feed Updates at Half-Hourly Basis (Every 30 Mins)

Best for: Fast-paced industries. This option refreshes the product feed every 30 minutes, so it is a good choice for:

  • Website solutions for high-volume e-commerce stores with fast-moving inventories.
  • Online merchants who implement hourly flash sales.
  • Businesses that want more frequent updates than once an hour but do not need real-time.

Updates every half hour limit exposure to sell out-of-stock products and ensure that pricing keeps pace with market changes.

Feed Quarter-Hour Updates (15-Minute Readings)

Best for: Businesses with very volatile inventory and pricing. Recommended to update the feed every 15 minutes for:

  • Retailers where stock changes regularly.
  • Firms employing aggressive pricing practices (e.g., competitive pricing of electronics or apparel).
  • Maintaining flash sales, discount campaigns, and price changes in a timely manner.

This works well for platforms where availability spreads over several minutes.

Real-Time Feed Updates

Best for: Users any time accuracy needs to be updated immediately. Real-time update refers to sending any changes you make to your product feed (price, stock, and availability) to be pushed directly to the feed as and when you make them, instead of waiting for the next scheduled interval. This is the best update method and is perfect for:

  • Businesses with active transactions and a variety of products.
  • Platforms where real-time inventory tracking is crucial (e.g., event tickets, flights, food delivery).
  • Models for dynamic pricing in which prices by competitors affect price changes in the immediate future.

Real-time updates offer the best accuracy, so users always see the most up-to-date information. But it relies on system performance and API integrations.

What Feed Update Frequency Should You Choose?

Here is what you should consider to determine the best update frequency for your business:

  • How frequently your product prices and stock levels change – If your stock does not fluctuate, weekly/daily updates will be enough. When it changes often, you need it to update on the hour or more.
  • The advertising platforms that you work within — many platforms (Google Shopping, for example) recommend that you refresh data regularly to avoid having items disapproved based on stale information.
  • Your business type and industry — High-turnover industries like electronics, fashion, and travel need fast updates, whereas industries with fewer changes can work with daily or weekly updates.

Use Feedance for Better Frequency

When deciding how often to update your feed, it is important to find a balance that ensures your product information is accurate without impacting performance significantly. Feedance XML is highly configurable, suitable for daily or real-time updates.

In this way, advertisers may sell only in-stock products, not fall victim to price inconsistencies, and improve ad success across different platforms by the right-frequency selection.

Frequently Asked Questions About Feed Update Frequency

  • How often should I update my product feed?

    The ideal update frequency depends on how frequently your inventory, pricing, and product details change. If your stock is stable, daily or weekly updates may be sufficient. If you frequently adjust prices or inventory, hourly or real-time updates are recommended to prevent discrepancies in your ads and listings.

  • What happens if I don’t update my feed frequently enough?

    If your feed is not updated often enough, you risk displaying outdated stock levels, incorrect prices, or missing products in your ads and marketplace listings. This can lead to disapproved ads, poor customer experience, and lost sales.

  • How do I know which update frequency is right for my business?

    Consider the following: If your inventory rarely changes, a weekly or daily update is sufficient. If you have moderate changes, an hourly update is a good balance. If you manage fast-moving stock or run flash sales, a 15- or 30-minute update is better. If pricing or stock fluctuates constantly, a real-time update ensures maximum accuracy.

  • Will increasing the update frequency slow down my system?

    Feedance is optimized to handle high-frequency updates efficiently. However, real-time updates require API integrations and may demand more system resources. Businesses with large product catalogs should balance update speed with performance needs.

  • Do all advertising platforms support frequent feed updates?

    Most platforms, including Google Merchant Center, Meta Ads, and TikTok Ads, support frequent updates. Some platforms recommend updating at least once per day, while others, like Google Shopping, allow updates every hour or in real time. Always check the platform’s guidelines to ensure compliance.