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One of the most significant facets of Google Shopping campaigns is product categorization, which helps guarantee that your products show on relevant search results and reach the appropriate demographic. Unfortunately, manually mapping the categories in which your product falls into those category taxonomies defined by Google is time-consuming and error-prone. This is completely automated with Feedance’s Google Product Category Mapping Enrichment.
We automatically align with Google Product Category IDs by matching your brand’s category names to prevent disturbances to your XML feed, doing the hard work for you to provide measurable increases to your ad performance without any manual alterations.
Google mandates the use of a Google Product Category (GPC) ID for each of your products listed in Google Merchant Center, selected from its predefined taxonomy. This classification will further help Google in getting a better idea of what you are selling and also ensure that your products appear appropriately in Google Shopping and other placements of an ad.
Feedance is automating this process by:
This eliminates the extra step of manual mapping and helps mitigate errors as well as compliance issues with Google’s requirements.
So, how does Google Product Category Mapping work in Feedance?
Automated Category Matching
Feedance’s system analyzes your existing brand category name inside your XML feed and maps them to the Google Product Category ID which is the closest available. This enables your product categories to be aligned with Google's taxonomy without the need for manual entry.
Easy Integration into Your XML Feed
Feedance then automatically fills in the appropriate Google Product Category ID in the XML feed once the mapping of the appropriate category is done. Just show this feed to Google Merchant Center and never get products disapproved on incorrect categorization!
Continuous Category Updates
If Google changes its category taxonomy, Feedance instantly updates your feed. Flexible catalog category management ensures that the platform continuously learns level mappings and makes dynamic adjustments to keep your product listings accurate and optimized.
Avoids Google Merchant Center Errors
This can lead to product disapprovals in Google Merchant Center for incorrect or missing Google product category IDs. Conformance through Automation: automate the category mapping process to prevent rejected listings.
Enhances Ad Targeting and Performance
Categorization helps Google properly catch on to what your products are and increases the chances of your ad placement, visibility, and relevance. Higher click-through rates (CTR) and improved return on ad spend (ROAS) ensue.
Saves Time and Reduces Manual Efforts
It is time-consuming to manually map hundreds or thousands of product categories to Google’s taxonomy. Whereas Feedance automates it, removing the need for manual data entry, and keeps the categories up to date.
Provides Uniformity Across Feeds
Different category structures are often used by brands in their internal databases, e-commerce platforms, and ad channels. Feedance provides you with consistent and structured category mapping, bringing your feed on par with Google Shopping, Meta Ads, and more.
E-commerce Retailers
Structured categories will make fighting for any organic visibility on Google Shopping possible, especially for online stores that sell fashion, electronics, home goods, or beauty products.
Brands and Manufacturers
Businesses that list across multiple channels can guarantee their categories are aligned with Google’s taxonomy all the while spontaneously guiding their categories on each product basis.
Agencies and Marketing Teams
Digital marketers from superior agencies managing many e-commerce clients seamlessly integrate Azar in their product feeds based on which Azar categorizes them, increasing the quality of their feed without a single manual effort.
While accurate product categorization is crucial for Google Shopping success, manually mapping categories between platforms can be inefficient and error-prone. Feedance’s Google product category mapping enrichment does this for you automatically, with zero errors and structured categorization directly in your XML feed. This way, companies can offload manual work, ensure better ad performance, and stay compliant with Google’s feed requirements with absolute zero effort.
Step up your Google product category mapping automation and be ready with Feedance.
Feedance parses your existing category names from the XML feed and automatically links them to the most relevant Google Product Category ID. After mapping is over, it populates your feed with the right ID for compliance with Google’s requirements without having to manually update it.
The mappings are critical because failure to map to correct product categories may cause Google Merchant Center to reject your listings or place them in the wrong category, leading to poor placement and sub-optimal performance. Feedance automatically assigns the best category for each product, avoiding these errors.
Feedance routinely revises product category mappings to remain consistent with the most recent taxonomy updates from Google. When Google changes its category scheme, Feedance updates your feed to match the new categorization model.
Yes, users can manually review and adjust category selections if needed, although Feedance automates the mapping of categories as much as possible. This flexibility allows businesses to get the best of both worlds: total control of feed optimization combined with automation.
