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General Information About Adform

AdformAdform is a digital marketing platform that provides advertisers, agencies, and publishers with a variety of solutions to manage and optimize their advertising campaigns. It offers a comprehensive suite of tools for programmatic advertising, campaign planning, analytics, and creative optimization. Adform was launched in the year 2002, making it one of the pioneering players in the programmatic advertising space. It was founded by Gustav Mellentin, Jakob Bak, and Stefan Juricic. The company initially started in Denmark and has its origins in the country. Its headquarters are located in Copenhagen, Denmark. Over the years, Adform has expanded its operations and now has a global presence in multiple countries, including offices in major cities such as London, New York, Paris, Milan, Hamburg, and others. The platform operates across Europe, North America, and the Asia-Pacific region, serving clients from various industries. Adform's platform is built on a core technology stack that includes a robust data management platform (DMP), demand-side platform (DSP), supply-side platform (SSP), and a rich suite of creative and analytics tools. These tools enable advertisers and agencies to efficiently manage their advertising campaigns, reach their desired audiences, and optimize campaign performance. The company's programmatic advertising solutions allow advertisers to target specific audiences based on demographics, interests, behavior, and other parameters. Advertisers can manage their campaigns in real time, adjusting budgets, targeting options, and creatives to maximize their return on investment. Moreover, Adform provides publishers with tools to monetize their ad inventory effectively. Publishers can connect their inventory to the platform, access a vast pool of demand from advertisers and agencies, and optimize their yield through real-time bidding and programmatic selling. Adform has positioned itself as a leader in the industry, with a focus on innovation, transparency, and data-driven advertising. The platform is known for its advanced technology, user-friendly interface, and comprehensive reporting capabilities. In conclusion, Adform is a renowned digital marketing platform that offers a wide range of programmatic advertising solutions. It was launched in 2002 and originated in Denmark. With its technology-driven offerings and global presence, Adform has become a trusted partner for advertisers, agencies, and publishers in achieving their marketing goals.

How to Setup Adform Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Adform as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Adform.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Adform Channel
Create Adform Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Adform.
  • Map product attributes correctly to match requirements of Adform.

Export Adform Channel
Export Adform Channel

  • After setting up the channel, navigate to the Export Settings in Adform.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Adform to track performance and ensure seamless data flow.