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General Information About Bing Ads

Bing AdsBing Ads (Microsoft Advertising) is a powerful platform that helps businesses reach millions of users across Microsoft Search Network. By integrating Bing Ads with Feedance, you can enhance your campaigns with optimized product feeds, ensuring better performance, higher conversions, and improved ROAS. How Feedance Enhances Your Bing Ads Performance 1. Automated Feed Optimization Feedance automatically cleans, enriches, and structures your product data for Bing Ads, ensuring compliance with Microsoft's feed requirements. Product Titles & Descriptions Enhancement: Optimized with high-performing keywords for better visibility. Missing Attributes Completion: Feedance fills in missing details like GTIN, MPN, and brand information. Duplicate Content Detection: Avoid redundant listings and improve product differentiation. 2. Advanced Bid Adjustments Feedance analyzes your product performance and dynamically adjusts bids based on historical data. Boost bidding for high-converting products Lower bids for underperforming items Optimize bids based on stock availability and demand trends 3. Segmentation & Filtering Create precise campaign segments using Feedance’s 4T Product Segmentation (Top, Tolerable, Tranquil, Toxic) system. Exclude low-performing products to save ad spend Prioritize high-margin items for better profitability Automate seasonal promotions with smart segmentation 4. Real-Time Data Sync Keep your Bing Ads campaigns up-to-date with real-time data synchronization. Any changes in pricing, stock availability, or product attributes are instantly reflected in your ads, reducing wasted ad spend on unavailable products. 5. A/B Testing for Product Listings Use Feedance's automated A/B testing to identify the best-performing product titles, descriptions, and images for maximum CTR and conversion rate.

How to Setup Bing Ads Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Bing Ads as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Bing Ads.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Bing Ads Channel
Create Bing Ads Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Bing Ads.
  • Map product attributes correctly to match requirements of Bing Ads.

Export Bing Ads Channel
Export Bing Ads Channel

  • After setting up the channel, navigate to the Export Settings in Bing Ads.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Bing Ads to track performance and ensure seamless data flow.