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General Information About Criteo

CriteoCriteo is a digital advertising platform that specializes in personalized retargeting and performance marketing. It was launched in the year 2005. The company is originally from France, making it a French multinational organization. Criteo has emerged as a leading global digital advertising platform, providing its services to businesses of all sizes. Its primary focus is on helping advertisers engage and convert their customers through targeted advertisements. The platform utilizes algorithms and machine learning techniques to deliver personalized ads to potential customers based on their browsing behavior and interests. The core functionality of Criteo revolves around retargeting, which involves displaying ads to users who have previously shown interest in products or services offered by the advertiser. By tracking users across multiple devices and platforms, Criteo helps businesses deliver relevant ads to their target audience at various stages of the customer journey, ultimately increasing engagement and driving conversion rates. Criteo's platform also offers performance marketing solutions, allowing advertisers to optimize their advertising campaigns based on specific goals such as driving app installations or increasing sales. By leveraging its extensive network of publishers and advertisers, Criteo enables businesses to reach their target audience efficiently and effectively. In addition to retargeting and performance marketing, Criteo provides various other advertising solutions, including audience targeting, personalized product recommendations, and dynamic creative optimization. These features enable advertisers to deliver highly tailored and relevant ads to individual users, thereby enhancing the overall customer experience and maximizing campaign effectiveness. Over the years, Criteo has expanded globally and established a strong presence in numerous countries. Today, it operates in more than 90 countries, serving thousands of advertisers and publishers worldwide. Its innovative advertising technology and data-driven approach have made it a trusted partner for businesses looking to drive customer acquisition, increase brand awareness, and maximize their return on investment in digital advertising.

How to Setup Criteo Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Criteo as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Criteo.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Criteo Channel
Create Criteo Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Criteo.
  • Map product attributes correctly to match requirements of Criteo.

Export Criteo Channel
Export Criteo Channel

  • After setting up the channel, navigate to the Export Settings in Criteo.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Criteo to track performance and ensure seamless data flow.