Schedule your 15-minute demo now

Schedule my demo

We’ll tailor your demo to your immediate needs and answer all your questions. Get ready to see how it works!

The Feedance AI features is rolling out.
Check it out!

General Information About Datatrics

DatatricsDatatrics is a customer data platform (CDP) that combines artificial intelligence (AI) and machine learning (ML) to help businesses personalize their marketing efforts. The platform was launched in 2012 and hails from the Netherlands. Datatrics provides a suite of powerful marketing tools that assist companies in enhancing customer experiences, optimizing marketing campaigns, and improving overall business performance. The platform collects and analyzes data from various sources, such as websites, email marketing, CRM systems, and online advertisements, to derive valuable insights and create personalized customer journeys. One of the key features of Datatrics is its personalization engine, which uses AI and ML algorithms to deliver dynamic content to customers based on their behavior, preferences, and predictive analysis. By capturing and analyzing customer data in real-time, businesses can tailor their marketing messages, recommendations, and interactions across multiple channels, including websites, email marketing, mobile apps, and more. This level of personalization enhances customer engagement, drives sales, and fosters long-term customer loyalty. Furthermore, Datatrics offers marketers a user-friendly interface for creating and managing customer segments, defining marketing goals, monitoring campaign performance, and analyzing key metrics. Its intuitive dashboard provides a comprehensive view of customer behavior, allowing marketers to track conversions, measure engagement, and identify opportunities for improvement. The platform also supports creating marketing automation workflows, allowing businesses to automate repetitive tasks, nurture leads, send personalized communications, and streamline marketing operations. This automation simplifies the process of creating, managing, and executing complex marketing campaigns. While Datatrics is headquartered in the Netherlands, it serves clients globally across various industries, including e-commerce, retail, hospitality, banking, and more. Its platform has been adopted by numerous businesses seeking to harness the power of data-driven marketing to improve customer experiences and drive business growth. In summary, Datatrics is an innovative customer data platform that was launched in 2012. Originating from the Netherlands, it integrates AI and ML technologies to empower businesses in gaining deeper customer insights, implementing personalized marketing strategies, and achieving better overall marketing performance.

How to Setup Datatrics Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Datatrics as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Datatrics.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Datatrics Channel
Create Datatrics Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Datatrics.
  • Map product attributes correctly to match requirements of Datatrics.

Export Datatrics Channel
Export Datatrics Channel

  • After setting up the channel, navigate to the Export Settings in Datatrics.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Datatrics to track performance and ensure seamless data flow.