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General Information About Klarna

KlarnaKlarna is a Swedish fintech company that provides online financial services, particularly in the area of buy now, pay later (BNPL) solutions. The platform was launched in 2005, making it a relatively early player in the digital payment space. Founded by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson in Stockholm, Sweden, Klarna has grown to become one of Europe's most prominent financial technology companies. Klarna's primary offering is its buy now, pay later service, which allows consumers to make purchases online and delay the payment until later. This option enables flexibility and convenience for shoppers, as they can defer the payment or split it into installments without incurring additional interest or fees. Klarna assumes the financial risk and pays the retailer upfront, ensuring a seamless experience for both consumers and merchants. In addition to its BNPL service, Klarna also offers other financial products and services, such as personal finance management tools, payment solutions for online merchants, and a shopping app that curates personalized recommendations for users. The company has expanded its operations beyond Sweden and now serves customers across Europe, the United States, Australia, and other markets. Klarna's success can be attributed to its user-friendly interface, innovative payment solutions, and strong customer focus. The platform has gained popularity among consumers, particularly younger demographics, due to its flexible payment options and simplified checkout process. By removing traditional barriers to online purchases, Klarna has played a significant role in driving e-commerce growth and improving the customer experience. The company's success and rapid growth have attracted substantial investments from notable investors and partners, including Snoop Dogg, Ant Group, Silver Lake, and Sequoia Capital. Klarna's expansion into different markets and continuous introduction of new features and services indicate its ambitions to become a global leader in the fintech industry. Although Klarna has faced some scrutiny and regulatory challenges related to BNPL services, its strong market presence and commitment to responsible lending practices have helped it navigate these obstacles. With its headquarters in Stockholm, Sweden, Klarna continues to expand its reach and transform the way consumers shop and pay online.

How to Setup Klarna Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Klarna as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Klarna.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Klarna Channel
Create Klarna Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Klarna.
  • Map product attributes correctly to match requirements of Klarna.

Export Klarna Channel
Export Klarna Channel

  • After setting up the channel, navigate to the Export Settings in Klarna.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Klarna to track performance and ensure seamless data flow.