Meta Integration
Meta channel in Advertisement works with Feedance.
Set Up Meta Integration on Feedance
General Information About Meta
Meta Platforms, formerly known as Facebook, Inc., is a technology company that was launched in 2004 by Mark Zuckerberg, along with his college roommates and fellow Harvard University students. It is an American company based in Menlo Park, California.Meta Platforms is primarily known for its social networking service, Facebook, which has become one of the most popular and influential platforms globally. As of now, Facebook has more than 2.8 billion monthly active users, making it the largest social media platform in the world. It allows users to create a profile, connect with friends and family, share posts, photos, videos, and engage in various activities like joining groups or events, playing games, and more.
Over the years, Meta has expanded its portfolio and acquired several other prominent platforms and services. In 2012, Facebook acquired Instagram, a popular photo and video sharing platform. In 2014, it acquired WhatsApp, a widely used messaging app. In 2019, it acquired Oculus VR, a company specializing in virtual reality products, including the Oculus Rift headset.
Apart from the social networking services, Meta Platforms is involved in various other endeavors. It focuses on developing and maintaining a range of digital communication tools and platforms, including Messenger, Workplace, and Portal. Messenger is a standalone messaging app, while Workplace is designed for enterprise communication and collaboration. Portal is a line of smart display devices for video calling and other functionalities.
Meta's mission is to connect people and build communities in the digital world, enabling meaningful interactions, sharing of information, and fostering connections. The company has faced several controversies and challenges, including issues related to privacy, data security, and misinformation. It has made efforts to address these concerns by implementing measures for user control over data, enhancing security features, and combating misinformation on its platforms.
In October 2021, the company announced a rebranding initiative, changing its name from Facebook, Inc. to Meta Platforms, to reflect its broader vision of building a metaverse. The metaverse is envisioned as an immersive online space where people can interact and explore using virtual reality, augmented reality, and other technologies. As Meta, the company aims to shift its focus towards building products and technologies that enable the creation and experience of the metaverse, including virtual reality devices, augmented reality glasses, and various related technologies.
In conclusion, Meta Platforms, formerly Facebook, Inc., is an American technology company founded in 2004. It is best known for its social networking service, Facebook, along with other acquisitions like Instagram, WhatsApp, and Oculus VR. The company is headquartered in Menlo Park, California, and has a global presence, serving billions of users worldwide. Its recent rebranding as Meta reflects its ambition to build and shape the future of the metaverse.