Schedule your 15-minute demo now

Schedule my demo

We’ll tailor your demo to your immediate needs and answer all your questions. Get ready to see how it works!

The Feedance AI features is rolling out.
Check it out!

General Information About Meta

MetaMeta Platforms, formerly known as Facebook, Inc., is a technology company that was launched in 2004 by Mark Zuckerberg, along with his college roommates and fellow Harvard University students. It is an American company based in Menlo Park, California. Meta Platforms is primarily known for its social networking service, Facebook, which has become one of the most popular and influential platforms globally. As of now, Facebook has more than 2.8 billion monthly active users, making it the largest social media platform in the world. It allows users to create a profile, connect with friends and family, share posts, photos, videos, and engage in various activities like joining groups or events, playing games, and more. Over the years, Meta has expanded its portfolio and acquired several other prominent platforms and services. In 2012, Facebook acquired Instagram, a popular photo and video sharing platform. In 2014, it acquired WhatsApp, a widely used messaging app. In 2019, it acquired Oculus VR, a company specializing in virtual reality products, including the Oculus Rift headset. Apart from the social networking services, Meta Platforms is involved in various other endeavors. It focuses on developing and maintaining a range of digital communication tools and platforms, including Messenger, Workplace, and Portal. Messenger is a standalone messaging app, while Workplace is designed for enterprise communication and collaboration. Portal is a line of smart display devices for video calling and other functionalities. Meta's mission is to connect people and build communities in the digital world, enabling meaningful interactions, sharing of information, and fostering connections. The company has faced several controversies and challenges, including issues related to privacy, data security, and misinformation. It has made efforts to address these concerns by implementing measures for user control over data, enhancing security features, and combating misinformation on its platforms. In October 2021, the company announced a rebranding initiative, changing its name from Facebook, Inc. to Meta Platforms, to reflect its broader vision of building a metaverse. The metaverse is envisioned as an immersive online space where people can interact and explore using virtual reality, augmented reality, and other technologies. As Meta, the company aims to shift its focus towards building products and technologies that enable the creation and experience of the metaverse, including virtual reality devices, augmented reality glasses, and various related technologies. In conclusion, Meta Platforms, formerly Facebook, Inc., is an American technology company founded in 2004. It is best known for its social networking service, Facebook, along with other acquisitions like Instagram, WhatsApp, and Oculus VR. The company is headquartered in Menlo Park, California, and has a global presence, serving billions of users worldwide. Its recent rebranding as Meta reflects its ambition to build and shape the future of the metaverse.

How to Setup Meta Integration?

Loading of Product Feed
Add Feed

  • Navigate to the Feedance Dashboard and go to the Product Feeds section.
  • Click Add New Feed and select Meta as the integration channel.
  • Upload your product data or connect an existing e-commerce store.
  • Feedance will automatically optimize your product listings for Meta.
  • Once processed, review your feed to ensure accuracy and completeness.

Create Meta Channel
Create Meta Channel

  • Log in to your Feedance Dashboard and go to the Data Channels section.
  • Click Create New Channel and select Product Feed as the data type.
  • Provide a channel name and configure settings according to your campaign needs.
  • Copy the Feed URL generated by Feedance and paste it into Meta.
  • Map product attributes correctly to match requirements of Meta.

Export Meta Channel
Export Meta Channel

  • After setting up the channel, navigate to the Export Settings in Meta.
  • Set up the frequency for automatic updates to ensure real-time data sync.
  • Click Activate Export to enable the feed for your personalized campaigns.
  • Monitor your integration in Feedance and Meta to track performance and ensure seamless data flow.