Bazaarvoice に関する一般情報
Bazaarvoice is a software platform that enables businesses to collect, curate, and analyze customer-generated content such as reviews, ratings, and other forms of user feedback. It was founded in 2005 and is headquartered in Austin, Texas, United States.
The Bazaarvoice platform allows companies to engage with their customers and gain valuable insights by gathering and displaying user-generated content on their websites and other digital channels. It helps businesses capture feedback and sentiments from customers, which can be utilized to improve products and services, enhance customer experience, and influence purchasing decisions.
The platform offers various solutions tailored to meet the specific requirements of different industries and business sizes. It incorporates tools for content moderation, sentiment analysis, and reporting, enabling companies to leverage customer-generated content effectively. Bazaarvoice also provides features for social media integration, allowing businesses to expand their reach and engagement across multiple channels.
In addition to its core functionality, Bazaarvoice facilitates the syndication of user-generated content to online retailers and other third-party platforms, further extending the reach and impact of customer reviews and ratings. This feature is particularly useful for brands and manufacturers seeking to increase their product visibility and influence purchasing decisions across various e-commerce channels.
Bazaarvoice has established itself as a leader in the customer review space, serving thousands of clients worldwide. Its platform has been adopted by businesses across industries such as retail, consumer goods, travel, and more. Through its solutions, Bazaarvoice aims to empower companies to create authentic, trustworthy, and customer-focused experiences.
Furthermore, Bazaarvoice has expanded its offerings through strategic acquisitions. It acquired PowerReviews in 2012, which further solidified its position in the customer-generated content space. Over the years, the company has continued to innovate and enhance its platform to provide businesses with cutting-edge capabilities to harness the power of user-generated content effectively.
In summary, Bazaarvoice is a customer-generated content platform launched in 2005, with its headquarters in Austin, Texas, United States. It enables businesses across various industries to collect, analyze, and leverage customer reviews, ratings, and feedback to improve products, enhance customer experience, and drive purchasing decisions. With its solutions and features, Bazaarvoice aims to empower companies to build trusted relationships with their customers and create valuable consumer engagement.
