Ogólne informacje o Emarsys
Emarsys is a global marketing automation platform that provides businesses with personalized customer engagement solutions. It was founded in 2000 by Josef Ahorner and Peter Olsen in Vienna, Austria. Emarsys offers a range of marketing tools and services to help businesses engage and retain their customers more effectively.
The platform launched in 2000 with the aim of revolutionizing customer engagement through data-driven personalization and automation. Initially, Emarsys focused on email marketing, but over the years, it expanded its capabilities to include additional channels such as mobile, social media, web, and more.
Emarsys allows businesses to collect customer data from various touchpoints and uses artificial intelligence to create personalized marketing campaigns. The platform's AI capabilities assist in understanding customer behaviors, preferences, and trends, enabling businesses to deliver targeted and relevant content to their audience.
The company has expanded heavily over the years and has grown to become a global solution provider for over 2,500 brands worldwide. Emarsys serves a diverse range of industries, including retail, e-commerce, travel, automotive, and more.
With its headquarters still located in Vienna, Emarsys has established offices in various countries including the United States, the United Kingdom, Germany, Hungary, Australia, and the United Arab Emirates. The platform supports multiple languages, making it accessible to businesses globally.
Emarsys provides a wide range of features to help businesses optimize their marketing strategies. These include email marketing automation, customer segmentation, predictive analytics, customer behavior tracking, omnichannel marketing, customer lifecycle management, and more.
Overall, Emarsys has positioned itself as a leading marketing automation platform that empowers businesses to create personalized, data-driven marketing campaigns. With its global presence and comprehensive solution suite, Emarsys enables businesses to enhance customer engagement and drive revenue growth.
