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The betting ecosystem is a rapidly evolving and competitive landscape where real-time information, dynamic ad content, and exact audience targeting are critical to success. With ever-changing odds, live events, and limited-time promotions, betting companies have a need for an efficient way to manage and distribute ad-ready data across multiple platforms.
This is where Feedance can be a game-changer. Feedance is a fully automated feed management system that creates XML feeds for catalog ads and optimizes them while providing dynamic creative content generation, keeping betting brands relevant and interesting while maximizing profitability.
These demands make a nimble, data-led approach to advertising fundamental for success within the betting industry. So what are some of the main challenges?
With the automation of XML feed generation, real-time updates of data encoding product, and dynamic creative production for the next campaign, Feedance addresses these pain points, allowing betting companies to have better ad operations and achieve the best ROI possible.
Catalog Ads Automated XML Feeds
Feedance creates and maintains real-time XML feeds that are utilized in Google, Meta, TikTok, among others, to power catalog ads for betting promotions.
Automated XML feed generation enables betting brands to scale their ad campaigns with minimal effort, ensuring data accuracy and compliance.
Sync multiple Live Event promotions in real-time
During live sporting events, betting brands must seize critical opportunities. Feedance ensures your ad content is always fresh with:
Data is stored and you enable betting companies to make sure that they have the right message for every user at the right time, thus increasing conversions and engagement while making sure they make better visit spend on their marketing actions.
One single feed, published on multiple platforms
Betting brands need to establish a foothold in a plethora of ad platforms, each with its own distinct feed structure and creative format. Feedance makes this simple by providing:
By implementing automation on feed exports and structuring, betting brands can remove man work and scale campaigns without friction.
Precision and personalization are what matter the most in the competitive betting market. With Feedance, you can automate XML feed generation, dynamic ad creatives, and optimize advertising across multiple platforms to keep your campaigns always relevant, engaging, and tailored for performance.
Stop being bogged down by outdated ads and manual feed management. Start automating your betting campaigns with Feedance!
Yes, Feedance’s Dynamic Creative Suite generates real-time banners, videos, and catalog ads that automatically update with live match schedules, game milestones, and in-play betting odds. This allows betting brands to deliver contextually relevant ads at key moments.
Feedance integrates with Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and programmatic DSP networks. It ensures that all betting-related product feeds and ad creatives are structured correctly for each platform’s requirements.
Betting companies operate under strict advertising regulations that vary by region. Feedance enables feed customization and localized ad content, ensuring that betting ads comply with platform policies and regional restrictions while maintaining effectiveness.
Yes, Feedance enhances ROAS by automating feed updates, personalizing ad creatives, and optimizing campaign targeting based on real-time betting events. This leads to higher engagement, better conversions, and reduced ad spend waste.
