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Supplementary Feeds

Table of Content

What is a Supplement Feed?

A supplementary feed is an additional feed that adds additional product attributes without replacing the primary feed. Rather, it enriches and supplements the primary product feed with missing or better data like:

  • More product descriptions or specifications
  • High-resolution images or other product images
  • Label for better-segmented 'label label'
  • More pricing or discount details
  • Region-specific local inventory details

Supplementary feeds allow you to have a path to advertising and marketplace platforms to make your product data accessible on all relevant platforms and places to enhance visibility and performance.

How Feedance’s Supplementary Feed System Works

Most platforms (e.g., Google Merchant Center) allow supplement feeds, but they usually limit data structure and processing. Feedance goes a step further, adding advanced product tagging, feed merging, and product enrichment capabilities to a feed merging process that is flexible and efficient.

Multi-Feed Merging

  • Synchronics gives you the ability to merge different feeds into one from different sources so that no essential product updates go unnoticed.
  • If your data is based on ERP systems, inventory management tools, or external solutions, all feeds can be combined into a single enriched dataset.

Product Tagging for Smarter Data Management

  • Tagging of product feed attributes at the source with Feedance facilitates product categorization, filtering, and data optimization. This helps with:
    • However, your central pivot for enhanced performance should focus more on segmenting your Google Ads campaigns.
    • Specific ad strategies can be filtered out using this customized option.
      Grouping product dynamically for various sales channels

Advanced Product Enrichment

  • Feedance is a revolutionary new supplement feed system that allows you to add missing product attributes at the source, freeing you from the technical limits of traditional supplement feed systems.
  • Meaning you don’t need to make manual edits to your product data in Google Merchant Center or other places; Feedance takes care of business for you.

Synchronize Easily Between Platforms

When merged, your enriched feed is ready for a smooth and parallel export on various advertising and marketplace platforms:
Google Merchant Center
Meta Ads (Facebook and Instagram Shopping)
TikTok Ads
All marketplaces like Amazon and Trendyol
This guarantees that all platforms are receiving the most complete and current product information without the need for manual adjustments.

Why Use Supplement Feeds?

A supplementary feed can provide the solution, as long as your current feed is missing important data:

  • Enriching missing attributes of the main product feed without changing it.
  • Improving product details to help ads perform better. Better ad categorization and segmentation. 
  • You can customize the data processing without depending on the limitations of the platform

With Feedance's supplementary feed system, businesses can tap the potential of their product data and improve their shopping ads, organic search, and marketplace placement.

Supplementary feeds are a powerful tool to enrich product data, enhance ad performance, and simplify feed management for any business and are not just reserved for large advertisers. With Feedance’s enhanced supplement feed system, you can easily merge multiple feeds, tag certain products, and enrich the product directly like never before.

Frequently Asked Questions About Supplementary Feeds

  • What is a supplementary feed, and how does it work?

    A supplementary feed is an additional product feed that enhances your primary feed by providing missing or enriched data. It does not replace the main feed but adds attributes such as better descriptions, high-quality images, custom labels, or localized pricing. Feedance allows businesses to merge multiple feeds into one, ensuring comprehensive and enriched product data for advertising platforms and marketplaces.

  • How is Feedance’s Supplementary Feed system different from Google Merchant Center’s?

    While Google Merchant Center supports supplementary feeds, it has limitations on data structure and processing. Feedance goes beyond by enabling multi-feed merging, product tagging, and direct data enrichment at the source, eliminating the need for manual edits in platforms like Google Merchant Center. It also allows flexible feed synchronization across multiple ad platforms and marketplaces.

  • What kind of data can be added using a supplementary feed?

    A supplementary feed can enhance your primary feed with: Additional product descriptions and specifications. High-resolution images and alternative product visuals. Custom labels for better campaign segmentation. Updated pricing, promotional details, or discount information. Localized inventory data for regional availability

  • Can I use multiple supplementary feeds with different sources?

    Yes, Feedance allows you to merge multiple feeds from various sources, such as ERP systems, inventory management tools, pricing databases, and external content feeds. The system ensures that all product data is consolidated and optimized before being exported to advertising platforms.

  • How does product tagging in Feedance help with feed management?

    Feedance uses automated product tagging, allowing businesses to efficiently categorize and filter products. This enables: Smarter segmentation for different ad campaigns. Dynamic product grouping based on category, stock levels, or sales trends. Better customization of data exports to match platform requirements